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Apple promotes the App Store while iPhone sales are levelling off – here’s why

A month ago, we heard about dipping iPhone sales. Not Apple has released a study that highlights the value of the App Store as a potent window for retail of physical goods, ride-hailing and advertising. During 2019 the store spurred business worth $458 billion (roughly Rs.34.8 lakh crore) in sales from which the tech giant made no commission. 

The study, shared by Apple from its Newsroom, claims that the App Store has had an even broader impact on the business, generating $519 billion (Rs.39.4 lakh crore approximately) in billings and sales during 2019. Conducted by the economic research company Analysis Group, the study says roughly $413 billion came from physical goods and services such as music and video subscriptions as well as in-app purchases for games. 

Who’s making money from App Store?

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