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No Frames 2 as Bose shuts augmented reality division

The Bose Frames was a unique offering that aimed to combine augmented reality and audio. As cool as it was, it failed to create a dent in the market. So much so, that Bose is discontinuing product development on its successor and shutting down the entire AR division.

Last year, the company announced Bose SR frames which also made its way to India. It was the world’s first audio augmented reality platform. With Bose Frames, one can take and make calls as it comes with a built-in mic, and also access virtual assistant. It functions like TWS earbuds with open-ear design, you also get a 9-axis head motion sensor. On a single charge, it can last up to 3.5 hours. The Bose Frames were premium sunglasses that were priced at Rs 21,900 in India. 

(Image credit: Bose)

Now, it looks like Bose is drawing the curtains of the AR platform as per a report by Protocol. The core members of the AR platform have reportedly left the company and Bose has informed that its apps will stop working in the coming weeks. 

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