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Amazon Prime Video profiles have solved one of the service’s biggest problems

Earlier this month, Amazon finally debuted multiple profiles for its Prime Video streaming service around the world. It’s an enormous convenience win for users who share accounts, and a step in the right direction for a streamer that could still use a few other UI tweaks. 

When you sign in to Prime Video now, you’re given the option of creating up to six profiles, for either adults or kids. While the homepage is otherwise unchanged once you’ve selected a profile, this simple feature brings it closer to the world-beating quality-of-life features of Netflix, its biggest competitor in the streaming space. 

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